Insights and Articles

The medical device market is developing at a blistering pace. From the use of AI and machine learning to analyse and act on massive data sets to the use of nanotechnology in the form of Micro-Electro-Mechanical Systems, or MEMS, to implant highly sophisticated devices in humans.

The marketing of these highly innovative approaches to treatment requires a new approach to medical device marketing and we discuss some of those in these medical device insights and articles.

In an era of advanced communication, the medical device industry is still clinging to outdated, costly sales models—making it harder to reach …

Imagine for a moment that every decision you make starts with a picture in your mind. This isn’t just a theory; it’s …

Device and MedTech Companies

AAOS 2024 is just around the corner, and here’s why you should be ready to invest in real-time content during the meeting. …

Small to medium-sized medical device companies are being called on to develop relationships online with clients, suppliers, and stakeholders, or risk stagnating. …

A detailed analysis reveals an increasing number of orthopaedic surgeons present on Facebook, Instagram, LinkedIn, Twitter, and YouTube, gathering huge digital communities …

Social Media Patient Support

CommuniD, the medical device marketing company, today announced that social media is having an overwhelmingly positive effect on sufferers and patients in …

Linked In Video

IS IT REALLY WORTH INCLUDING A VIDEO IN YOUR LINKEDIN POST? Today we want to talk about the video effect on LinkedIn …

Digital Marketing Pitfalls

It is clear, then, that digital marketing can help MedTech companies address the recent shifts in HCP engagement, whether as part of …